Terry Adams · Brand Strategist & Creative Director · Cape Town
Hello! I'm a brand strategist and creative director based in Cape Town. I help businesses work out what they actually stand for — the positioning, the story, the point of view that makes them memorable — and then I build every touchpoint needed to prove it: identity systems, websites, campaigns and more.
I've spent over 27 years in the trenches of brand and digital work — as a strategist, interface designer, front-end developer and illustrator — which means a strategy never gets handed over the fence to be reinterpreted by someone else. I execute it myself, so nothing gets lost in translation. I am a lover of science fiction, cats and good coffee, and have been spotted playing bass in various jazz ensembles in and around the greater Cape Town area.
Brand Strategy & Identity · Case Study
Built a complete brand identity from zero for ooba's new homeloan product — positioning, visual system and rollout, ready ahead of launch.
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Brand Stewardship · Case Study
Three years as the sole senior creative owning iNOVO's entire visual ecosystem — one consistent brand across web, social, video and print.
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Brand-Led Digital Experience · Case Study
Designed a bold, brand-forward site that needed to read as credible to corporate sponsors, partner brands and athletes alike.
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Craft & Execution · Case Study
A detailed isometric illustration depicting every stage of the commercial printing process — proof that the strategic thinking holds up at the detail level too.
Read Case StudyNo. 01
We start by working out where you actually stand — against competitors, in front of the audience you need to win. That position is the brief everything else answers to.
No. 02
I map the position onto a concrete plan — which touchpoints need to change, in what order, with what timeline — so strategy doesn't stay a slide deck.
No. 03
The position becomes visible — identity, interface, layout. I build it myself, so the thinking doesn't get diluted on its way from strategy to screen.
No. 04
Polished files, clean code, or a live site — handed over exactly as agreed. I stay available post-launch to keep the position consistent as things evolve.
No. 01
Where you stand, and what that looks like — naming context, competitive read, and a visual system built to carry the position, from mark to brand manual.
No. 02
User-centred interface design for web, mobile and intranet applications — from wireframes and flow mapping through to production-ready Figma deliverables.
No. 03
Responsive, polished websites built from the ground up — custom WordPress themes or clean HTML5/CSS3/JavaScript, so the position holds up in the build too.
No. 04
3D visualisation, 2D vector illustration, motion graphics and video — the supporting cast that carries the position into every remaining channel.
Kind words from people I've had the pleasure of working with.
Lindy Drake
Head of marketing - INOVO
Working with Terry was an absolute pleasure. He truly understood our brand and delivered well beyond our expectations on every level.
Jonathan Kirsten
Director, Brand, Advertising and Communication — Livingston
Fast, responsive, and genuinely creative. We were seriously impressed by both the quality of the work and the speed of delivery.
Dermot Grazebrook
Owner - Blueprint Talent
Great communication, great design, and a great outcome overall. I would absolutely love to collaborate with Terry again in the future.
